Demographic data is data depicting which demographic uses a product most, in the data we can see age, gender, disposable income. For example in Fig.1 we see newspaper demographic data showing age and disposable income.
- The Daily Express has a target audience of ABC1 readers, this means that the audience has more disposable income and can buy the newspaper without worrying about the cost.
- The readers of The Daily Express are 35+, the age of the readers is conventional due to older generations having the habit of reading newspapers instead of finding the information online like younger digital natives
The Daily Telegraph has many differences to The Guardian for example the Daily Telegraph has a much bigger readership e.g Daily Telegraph having 1183,000 and The Guardian 865,000.
Another difference between the two newspapers is the Daily Telegraph has a significantly older audience than The Guardian
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