Defintions of key term.

Conglomerate - a large company that owns subsidiaries

Subsidiary - a company owned by a conglomerate

independent - a company that funds its own media and isn't owned by a conglomerate

joint venture - a production made by two independent companies

vertical integration - when a company produces, markets and distributes their own media

PamCo - a company that oversees all published media

Horizontal Integration - when subsidiaries advertise a conglomerates media

Synergy- when same colours and other graphic techniques are used throughout different campaigns to shows correlation between.

Public Service Company - funded by the publics money e.g BBC

Production Process - the process when producing a media product

RAJAR - Radio audience research board

BARB - Broadcasters audience research board

Below the line advertising - when a product is advertised to a small group or individual by both digital and print.

Above the line advertising - when a product is marketed towards a mass audience by conventional methods e.g AV, billboards

Viral marketing - producing marketing that will be spread on social media by the audience e.g sharing on Facebook

Web 2.0 - where web pages are interactive, this is part of TIM O'REILY and DALE DOUGHERTY theory and its known as the second phase of the internet

Demographic profile - when the audience has a demographic profile that describes the income, age, geographic location of the audience

Technological convergence - the convergence of many different media products into one singular 'black box' e.g an iPhone

Genre - dividing categories based on common elements these being called conventions and stereotypes

Representation- How the media shows different groups.

Narrative - The techniques used to tell the story and structure e.g Costumes, camera angles.

Connotation - what deeper meanings are retrieved from aspects encoded

Mass Audience - an audience that contains a large number of people e.g people from the age of 25-40

Niche audience - an audience that has a mall number of people and the media aimed at them is normally very targeted to the group e.g a fishing magazine