Glossary

Conglomerate - made up of companies
Subsidiaries - companies owned by conglomerates
Independent - not owned by another company, operates by itself
Cross Media Ownership - When a company makes more than one type of media
Mogul - People who own vast amount of companies
Commercial - Makes a profit
Public Service Broadcaster - funded by the publics money e.g BBC
Joint Venture - Works with other companies, both finding it beneficial e.g when Sumo Digital worked with SEGA.
Horizontal Integration - e.g 21st Century Fox products are promoted by Fox TV, Sky, Star TV, Talk Radio,Fox Home Entertainment, The Sun.
Vertically integrated - 20th Century Fox produces, distributes and owns mediums that allow audiences to consume products

Technological Convergence - The converging off technology that were once seperare to one device in order to perform a service for the audience.g the iPhone 8 can contain music,news,financial and other apps.

Synergy - When a branded product is advertised across platforms to maximise profit.
Black Box Devices - A phrase used to reference a device  which has many different technologies inside often used when discussing technological convergence, e.g. a mobile phone