Friday, 16 November 2018

3 case studies showing negative ideas/outcomes

1. Banned Cosmetic Advert

https://www.thedrum.com/news/2018/10/17/irresponsible-and-harmful-love-island-mya-breast-implant-ads-banned-asa

This advert was placed before the popular TV programme Love Island which attracts up to 3.6 million watchers every episode, due to this huge target audience with a demographic of  16-30 year old women. This advert shown above was aired in advert breaks in between the programme.
The advert shows females who show a lot of cleavage in revealing bikinis demonstrating their cosmetic surgery and thank the cosmetic company 'MYA' for their new 'confidence'. This advert caused a lot of controversy due to the impressionable target audience that watched this advert, over 1.5 million viewers were under the age of 25 and this caused a huge debate on whether or not the advert should be banned.
After the advert had aired, the ASA had received hundred of complaints from viewers and mental health charities arguing that the advert was damaging to young adults mental health, especially in the time slot that the advert was placed in and the target audience who were watching.
Due to the impression of the advert being that the cosmetic surgery made the lives of the models featuring so much better it created the impression that if anyone had smaller breast they couldn't be happy and that they had to aspire to have the cosmetic surgery.
Overall the advert was banned however it did reach millions of audience members before getting axed and in my opinion if a company thinks its acceptable to promote cosmetic surgery in such a dangerous way to impressionable audience members they should have their advertising licence revoked.

2. Is UK drill music accountable for Londons crime wave?

https://www.theguardian.com/music/2018/apr/09/uk-drill-music-london-wave-violent-crime

The new music being created and placed on websites such as Soundcloud or Youtube that is being made in popular parts of the UK such as London and Manchester are being called out for containing threats and even being accountable for the surge of crime that is being recorded in London, in the article linked above it accounts that drill music is being suspected to be driving the crime in urbanised locations.
Personally my opinion on the argument is that if the music is being created from a gang environment and contains threats and mentions specific names than the song should be pulled from websites as this is threatening behaviour and can be seen as an invitation for violence from other gangs however  on the other hand it is a genre of music and the one of the main points of music is it represents freedom of speech, this shows that there would be a massive controversy if all drill music is removed as you would be taking away the freedom of speech of composers so the argument is very equal and I remain to not have a certain conclusion on whether it should be banned or not.

3. Did Doom inspire the Columbine school massacre?



http://news.bbc.co.uk/1/hi/sci/tech/1295920.stm

In April 20th 1999, two boys named Dylan Klebold and Eric Harris shot 12 fellow students and 1 teacher, this event caused national panic and caused ideas about what caused these boys to avert to this diabolical action.
In 2001 the families of the shot students took legal procedure and sued a video game company that made the game 'doom'; a game widely conspiracised that it was used to plan the shooting.
In the game, players are made to roam empty corridors shooting space aliens with a variety of weapons, this game alone was thought to have given the two boys shooting practice and desensitised the two boys to what is fiction and real life.
The lawsuit brought by the parents was based on the fact that the game was too violent and changed the boys due to their addiction to the game, after further investigation into the shooting investigators found out that one of the boys had named their shot gun 'Arlene' after one of the characters in 'Doom' demonstrating the effect the game had over the boys.
My personal opinion on the argument is that the game created an eerily near identical circumstance to the school shooting with empty corridors and shooting singular vulnerable characters , I think the game designers should have been more aware of current affairs and more aware of what the game could change people to think and do. On the other-hand the game was played on a massive scale with 10-20 million players in the first 24 month of its relase and this is the only case of players taking the game to far and commit such a despicable action such as Klebold and Harris.

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