The main point of the article is addressing the social problem of violent video games being played by impressionable children making them more violent and aggressive.The main premises of the article I agree with I don't think children under 18 should be engaging in violent actions as their very impressionable and in some cases we have seen children repeat the actions seen on video games due to them not realising the difference between fiction and reality.
However I do think that the author of this article has been particularly biased against video games due to stereotypically older generations who can't relate to digital natives and the social normalities that they face, this is comparable to older generations not being able to relate to the social media crisis faced at the moment by digital native teens.
LO6 : Be able to evaluate ethical, legal and regulatory issues.
a) PASSIVE AUDIENCE THEORY
Hyperdermic syringe - implies that media has a negative impact, mass audience believe and see/hear (Adorno and Horkheimer)
In the 1940s/50s the mass media were perceived as an extreme influence towards audiences adapted behaviour,
This linked to rise of advertising and consumerism.
This model does not hold much positivity for the audience, however it is a good method to explain how media producers reinforce messages.
Politicians when running up to an election propaganda and also how marketing campaigns are successful, e.g Donald Trump and Adolph Hitler
In 1957 Vance Packard looked at relationships between advertising and media effects in his book 'hidden persuasions'
He believed that the media were conditioning people to want products and services with the rise of consumerism.
Violence in the media
Craig Anderson (2007), that high exposure to fast paced video games can cause changes to the brain function when processing violent images, including dampening of emotional response to violence.
This is known as desensitisation
However Chris Fergusson (2012) showed no long term link over 3 years.
If you are desensitised and you recreate violence you have seen thats called a copycat crime.
Gorger Gerbner and Larry Gross (1979) Cultivation theory
This theory examines long term effects of television, 'The more time people spent watching tv the more they believed reality is what we see on tv'
In terms of violence they called this 'mean world syndrome'. The more people are told by the news and tv that the world is violent the more likely they are to believe it.
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