Advertising and Marketing KTA 2
Bridget Jones's Baby
Bridget Jones's Baby is a film produced by Universal Pictures who are owned by the conglomerate company Comcast, The film was brought out in September 2016 and was highly anticipated due to it being the third instalment in the Bridget Jones's series, The film received mixed reviews however produced 212 million US dollars in the box office on its release.
Due to Universal pictures being a subsidiary to the conglomerate Comcast during advertisement for the film they could use horizontal integration meaning advertisement within the conglomerates subsidiaries, For example E! the popular online news website who is also a subsidiary of Comcast did a lengthy article, promoting the film with exclusives from the premiere night.
The film had both traditional and digital advertising, due to it being a very high profile film release Universal Pictures was able to advertise diversely, for example the film was advertised on billboards, newspapers and radio stations.
The traditional distribution channels used by Universal pictures, were cinemas and Dvd's
And the more digital distribution channels used to distribute the films are Netflix, Now tv, Sky movies, All these sites are streaming services which are paid for by the audience, The range of distribution channels, both traditional and digital ensure all target audiences are aimed at and maximise all profits and exposure for the film and companies involved.
Distribution channels that promote the film are also subsidies to Comcast, these channels being cable networks such as NBC, Universal Television etc, as well as Comcast owning television stations which would distribute the film they also own companies that are used to buy and sell movie tickets, their most popular being named Fandango, This being a subsidiary of Comcast its promotion of Bridget Jones's Baby on its site is also a way of advertisement and distribution of the film.
Throughout the advertisement all the several subsidiaries who cross media advertised the film used similar house styles and fonts in their advertising, this consistent theme helped the advertisement of the film hugely as people could visually see the co-operation through different companies and quickly recognise the film, however some advertisement for the film that crossed between platforms e.g magazine didn't adapt to this house style and instead just used images of the actors or other recognisable features for example the magazine Entertainment shown above.
And the more digital distribution channels used to distribute the films are Netflix, Now tv, Sky movies, All these sites are streaming services which are paid for by the audience, The range of distribution channels, both traditional and digital ensure all target audiences are aimed at and maximise all profits and exposure for the film and companies involved.
Distribution channels that promote the film are also subsidies to Comcast, these channels being cable networks such as NBC, Universal Television etc, as well as Comcast owning television stations which would distribute the film they also own companies that are used to buy and sell movie tickets, their most popular being named Fandango, This being a subsidiary of Comcast its promotion of Bridget Jones's Baby on its site is also a way of advertisement and distribution of the film.
Throughout the advertisement all the several subsidiaries who cross media advertised the film used similar house styles and fonts in their advertising, this consistent theme helped the advertisement of the film hugely as people could visually see the co-operation through different companies and quickly recognise the film, however some advertisement for the film that crossed between platforms e.g magazine didn't adapt to this house style and instead just used images of the actors or other recognisable features for example the magazine Entertainment shown above.
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