LO2 : Advertising methods

1. Traditional Methods 

• Print and publishing, Posters,leaflets.
• Radio audio adverts, used more for local companies 
• Film adverts 
• TV adverts 
• Film trailers 
• magazine adverts 
• Video games adverts 

poster Billboard

2. Digital Methods

• Social media , e.g instagram, facebook, twitter, These adverts having interactive content for the audience including hyperlinks.
• e-billboards
• online recommendations / push marketing 
• QR Codes 
• Celebrity endorsement 
• App adverts 

3.The impact of technological convergence 

Ranges of technology that merges together to create services 

• Music 
• Books
• Calculator 
• Finance 
• Keyboard
• Videogames
• Radio
• TV
• phone service

Are all found on mobiles phone in 2018, and therefore is called a blackbox. Part of technological convergence is portability for the user and the highest efficiency, Digital natives are generations that grow up in the age of technology.
Web 1 means websites that couldn't be interactive and only were used for reading information, Web 2.0 are websites that can stream, have downloadable images, hyperlinks etc. Web 3.0 is a website that will cater around its audience and will be personalised for you.

Henry Jenkins, (2006) "We now live in a convergence culture"

My use of technological convergence

• alarm 
• emails 
• music 
• instagram 
• snapchat 
• news 
• credit card 
• passport
• e-books
• tickets        

  

SYNERGY

When a brand or product is marketed across different platforms to maximise its success or profit.

An example of Mcdonalds synergy