Thursday, 25 October 2018

Analyse the production techniques in Dunkirk V2


Dunkirk is a period drama released in 2017, in the film we see its targeted at an age range of 18-50, the age range is mass due to the young recognisable actors such as Harry Styles but older ages are also attracted due to the nature of the film and the mature themes. The target audience is mainly male due to the violence which stereotypically attracts male viewers, this being an idea relating to hypermasculine (Earp & Katz 1999), alongside this women would also be attracted to the film due to it having recognisable actors in such as Harry Styles. To create meaning throughout the film specific mise-en-scene, camerawork and editing have been placed.

In the film we see scenes with very intense non-digetic and digetic sound, this production technique is placed to create verisimilitude and tension for many parts of the film. An example featuring this is when Tommy, the main protagonist is swimming through water containing oil as a fighter jet is about to release a bomb. This tense scene is emphasised to the audience by non-digetic sounds such as very fast tempo drum beating this mimicking a racing heartbeat and connoting the sense of urgency but along with the drums its also later paired with a repeated ringing alarm this once again connoting to the viewer of danger and panic these non-digetic sounds are placed alongside digetic sounds of other soldiers shouting and screaming and Tommy's swimming as a whole the sound accompanying the scene heighten the actions seen visually by the audience and connote danger and survival these being common themes seen throughout the film.
The production team have worked so hard to create the tense atmosphere to create visceral pleasures (Altman 1999) for the audience, the tense scene leaves the audience anxious and apprehensive for the next actions to follow as this demonstrates the unpredictability of the film.

The mise-en-scene of the film is seen in the location and setting of Dunkirk and is shown throughout the film, the location of the film creates connotations of isolation that the soldiers feel. We see far stretching open land and sea allowing the audience to fully understand the enigma the soldiers face to get back home and this creates empathy in the audience. The open beach shown also demonstrates the barren environment that the soldiers have to face with and this is placed very purposely to allow the audience to really understand the desperation the soldiers feel to board the ships and this being crucial as many viewers would question the soldiers for getting on the ships if they knew the risk of it getting bombed however with the beach included we can quickly see the despair of the soldiers in line on the beach.

Lighting in scenes can be very varied to demonstrate different soldiers scenarios, for example in the scene where Tommy is trying to swim to a nearby ship he is shown in the shade and in low lit lighting this connoting the danger he is in and the uncertainty of if he is going to live however this is opposed by Collins who is safely on the boat watching the events unfold, Collins is lit in sunlight and in very high key lighting and at points has to shade his eyes and squint, the binary opposition (Claude Levi Strauss 1988) shown here demonstrates well the varying safety of soldiers. The lighting is very key in scenes such as this as it allows the audience to understand the fast paced action contained in the film.

Camera movement is especially key in Dunkirk as this allows the viewers to decipher the power status of characters, an example demonstrating this point is where all the soldiers on the beach are shown in a very steep high angle, all soldiers are on lying on their front as a fighter plane is bombing the beach and the angle demonstrates the extreme vulnerability and show the little power they have over situations this is opposed by the eye-level camera angle with Commander Bolton as this demonstrates even though hes not dominant over the situation as he cant control the German army he is still safe and he still holds the most power on the beach, the varying angles allow the audience to immediately denote the characters powers and statuses allowing hem to predict their safety throughout the film.


Wednesday, 24 October 2018

LO2 RECAP

Lo2 Recap

Traditional Advertising includes :

  • Posters
  • Leaflets 
  • Billboards
  • Radio Advertising 
  • Tv Adverts 
  • Newspaper/magazine adverts
  • Film trailers

New media and online advertising includes:
  • Social media personalisation adverts 
  • Digital posters
  • Interactive web adverts
  • Social media adverts 
  • VOD demand adverts 
  • Pop up adverts 
  • QR codes
  • App sponsorship
  • Celebrity endorsement 
  • Smart television adverts

Distribution - How a product gets to an audience e.g cinema,netflix

Advertising - Promote/marketing 


Technological convergence is when : Technologies that previously were all separate devices are now combined to one device to provide a service e.g a black box 
It has had an impact on advertising because a larger mass audience can be reached quickly and more efficiently.

It has had an impact on distribution because we can now stream and download content from video on demand services such as Netflix or audio services such as Spotify.

Simulcasting is when a television show or radio show is broadcast online at the same time as it airs, e.g sports and news

A black box device is when lots of separate technologies are combined into one portable device and its called a black box due to the black screen.e.g iPhone 

It is linked to the concept of technological convergence as a black box is the product of technological convergence.

Above the line advertising is when a product is advertised to a mass audience using methods that are widely seen, This is a mixture of traditional and new media and includes billboards, film trailers, Newspaper adverts, TV adverts.


Below the line advertising is when a product is advertised in one to one way. It can be to an individual or small audience. This is a mixture of traditional and Digital, e.g Leaflets and flyers, personalised adverts, social media, email shots/texts , recommendations stickers , competitions, road side adverts.

Identify two below the line advertising methods for a media product you have studied,

Below the line advertising is used by Netflix due to them using e-mail shots when they release new film as they encourage their viewers to watch them along with this they also use personalised social media adverts as they show TV show recommendations on platforms such as Instagram. For example after watching Friends I was recommend That 70's show on my Instagram page.

Explain one way that technological convergence has had an impact on the distribution of products. Use examples to support your answer,

Technological convergence has had an impact on the distribution of products as now people can stream and download content off of demand services, before technological convergence audeince members wouldve had to watch a programme live otherwise they had missed the content however now people can use catch up channels such as BBC Iplayer, All 4, but also distribution companies such as Netflix who also produce content as well as distribute. All these video on demand services are allowing a larger mass audience to view content and more easily.

Justify one reason traditional advertising is still used. Give examples from a media product you have studied.

Traditional advertising is still relevant due to it targets an older generation that new media and online advertising doesn't reach due to lack of technological convergence in particular generations e.g 60+, This is why traditional advertisement such as flyers and leaflet are still very effective depending on who your target audience is.

Thursday, 18 October 2018

Conglomerate recap

Conglomerate recap

An example of a cross media conglomerate is Comcast, this is because they specialise in creating products in more then one sector, The sector they make media products in include films and television 

An example of a cross media conglomerate is ViaCom, this is because they specialise in creating products in more then one sector, The sector they make media products in include music systems and radio 

An independent company is Warp Films, this is because they only specialise in producing films, to make their product Four Lions they had to enter into a joint venture with film 4 to provide enough money to create the product.

An independent company is Sumo digital, this is because they only specialise in producing games, to make their game Sonic the Hedgehog games they had to enter into a joint venture with Sony to provide enough money to create the product.

A vertically integrated company is the conglomerate Walt Disney company, this is because it has subsidiaries such as Marvel Studios and ESPN that produce products and subsidiaries such as ABC news and Touchstone studios that can market and distribute products and subsidiaries such as the subsidiary Pixar animation studio films.  

A horizontal integrated company is the conglomerate Time Warner this is because it has subsidiaries such as HBO that can market and distribute products. An example of a product they produce is Game of Thrones this is advertised on the CW network which is a subsidiary also owned by Time Warner.

Synergy is when a media product is marketed across a range of platforms to get maximum exposure the house style is similar across all the products marketing. An example of this is the film Venom, this is because it was marketed on social media but also featured on bus adverts and digital billboards.




Wednesday, 17 October 2018

LO1 Mock questions

 LO1 Mock questions 



























Recap :

cross media companies are companies that work across different media sectors such as Disney or Sony as they all have products that span over different media sectors e.g radio/film.

vertical integration is when a company can control the production, distribution and sometimes the exchange of product

horizontal integration is when a conglomerate uses subsidiaries to aid the marketing process


KTA 3 Feedback sheet

KTA 3 Feedback sheet 

Thursday, 11 October 2018

Analyse the concept of genre in Dunkirk

Analyse the concept of genre in Dunkirk






The Dunkirk film trailer I am analysing shows the sub-genre of a period drama this is demonstrated by many known theories surrounding the sub genre being featured in the film. The film plot of Dunkirk surrounds a French beach where 30,000 English soldiers are stranded, in the film we see the soldiers struggling to get home whilst being surrounded by German soldiers. The genre of the film is a period-drama this is due to the film being set in 1940  however the contents of the film being dramatic and tense this ensuring that the film is a period-drama. 
The film offers comfortable reassurance to the audience by ensuring they can connote the genre (Barry Keith Grant 1995). The recognisable content can be seen from either the cover or content of the film, this ensures that the audience watching knows what aspects to expect as drama genre films follow predictive patterns and have generic elements easy for the audience to pick out for example we see digetic fighter plane engine noises often throughout the film, this sound allows the audience to associate the film with an older time period whilst connoting danger and threat showing the genre of drama also.

Image result for dunkirk front coverIn the film we see visceral pleasures (Rick Altman 1999) created, due to the constant tension in many parts of the film due to it being being a period drama, The gut emotion created by the tense scenes are what attracts the audience this is similar to horror films. An example of a scene that creates visceral pleasure would be where you see a torpedo heading to the boat carrying the protagonist, this tense scene creates anxiousness in the audience. As well as Visceral pleasures however the audience also experiences emotional pleasures such as happiness and sadness, these emotions are created by the outcomes of the actions that would create visceral pleasures for example after the torpedo hits the ship we see many soldiers die this creating the emotional pleasure of sadness for the audience.
Both pleasures are heightened by factors such as sound and editing for example whilst the ship was hit we hear digetic sounds of the soldiers on board and the rushing water this adds to the saddness of the scene as it creates a higher verisimilitude for the audience.

Big media companies and conglomerates like films having clear genres (Branston and Stafford 1999) when advertising the films this is seen when we look at the front cover of we can immediately see the genre this is denoted from the grimaced facial expression of the protagonist, and the sparks of fire shown these connote danger and survival denoting the genre, The clear genre shown sells the film more easily to audiences due to the comfortable reassurance of the film






Representation through society and media


  • Representation through society and media 
Media shows us things about society but this is through careful meditation 

  • Tim 'o Sullivan et al (1998) - For representations to work there has to be a shared recognition of people and places, All representations therefore have ideologies behind them. Ideology refers to a set of ideas which produces a partial selective view of reality.
Value of belief system of Australia 
Wanting to create a good belief system to promote their tourist industry in their promotion of the county they include;
  • Koalas
  • Beaches 
  • Sydney opera house
  • Great Barrier reef 
  • Weather
However they leave out negative aspects of Australia due to that not benefitting Australia, like things such as ;
  • Snakes 
  • Barren deserts
  • Sharks

  • Richard Dyer (1983) - Audiences should question the representations they see in media texts, What does the representation imply?, Is it typical of the world or deviant?, Is it stereotypical or atypical?

INDEPENDANCE DAY
- Will Smith was the main protagonist, The first black protagonist, therefore challenging the norm.


  • Laura Mulvey (1975) - Male gaze is an idea that women are objectified in media texts and passive objects, Audiences are positioned to view women from the point from the point of view from a heterosexual male 
Dunkirk showing male gaze
Only women shown in the film were nurses and were only shown as objects to help the men as they weren't powerful enough to fight as soldiers.

  • Stuart Hall (1995), Alvarado (1987) - Western/white cultures to misrepresent ethnic minorities as in the media due to underlying racist tendencies, e.g non-white as 'the other', evil, barbaric, pitied, humoured.
Dunkirk showing racism 
Only English soldiers were allowed to board leaving all the French soldiers who fought for the British on the beach stranded 

  • Earp and Katz (1999) - Men are often represented as having tendencies of pathological control and violence
Dunkirk showing hypermasculine 
The British general who isn in charge of all the soldiers getting home is seen as very hyper masculine and tough.



  • JOHN BERGER & EDWARD SAID
- John Berger is a theorist who worked with Mulvey, Berger reflects more into Mulveys theory in the past in historic art and literature 
'Men act, women appear' - John Berger 1972 
-Edward Said was the first theorist who related to Staurt Hall in speaking about non white people being betrayed as villains. 1971

Thursday, 4 October 2018

LO3 Genre Theory

LO3 Genre Theory

film genres 
Genre - the French word for type.
  1. romantic 
  2. horror
  3. comedy
  4. adventure 
  5. drama
  6. sci-fi
  7. rom-com
  8. chick flick 
  9. anime
  10. crime
  11. British films 
  12. musicals
  13. thrillers
  14. social realist
  15. children's

Theoretical concepts 

  • genre is a critical tool that helps us study texts and audience responses to text by dividing them into categories based on common elements, these common elements called conventions, stereotypes 
this still demonstrates my chosen product is a period-drama due to the character looking cold and distressed this showing high verisimilitude and suggesting the cold weather refers to the situation.








  • Genres can often be further subdivided into more specific genre niches, (not hybrid genres), e.g a British drama is a subgenre of drama 

  • BARRY KEITH GRANT (1995) All genres have sub genres, they are divided up to more specific categories that allow audiences to identify them specifically by their familiar recognisable conventions or generic elements.

Dunkirk- This film is a period-drama sub-genre, its clear that the film is a period-drama due to the event the film surrounds happening in the 1940's, the micro elements that also alert the audience of the sub genre of the film are things like the diegetic fighter plane engine noises, the sound of the planes allows the audience to associate the film with an older period of time 

  • PATRICK PHILLIPS (1996) Genre offers audiences 'comfortable reassurance', genres fulfil audience expectations by following predictive patterns - we know what to expect from a text.
Dunkirk- This film creates comfortable reassurance for the audience by including aspects such as violence, from the violence we see weaponry such as guns, guns are a comfortable reassurance of drama genre.

  • BRANSTON & STAFFORD (1999) big media companies like genres as they help to minimise risk and predict exposure, they act as a blueprint for success and make it easier to sell and market products to audeinces.
Dunkirk - The film Dunkirk's front cover is clear iconography for the genre of drama, it includes a close up image of the protagonist along with graphics creating a fire ember effect, the front cover helps to sell the film to the audience as they associate the idea of fire and embers with problematic situations and therefore dramas.

  • RICK ALTMAN (1999) genre offers pleasures, these could be emotional pleasures; happy, sad,nostalgic. Visceral pleasures; 'gut' responses - excitement, fear, laughter. Intellectual Puzzles; making the audience think 
Dunkirk - The film creates visceral pleasure as the film has a very tense atmosphere throughout, the tense scenes in particular include the protagonist in risky situations and in danger, the danger is a stereotype of a drama 

  •  DAVID BOARDWELL (1989) any theme may appear in any genre, theme = the ideas, ideology


NARRATIVE vs STORY

The difference between story and narrative,

STORY 
  • It contains a plot, sequence of events 
NARRATIVE
  • The techniques used to tell the story and structure e.g Costumes, camera angles. Narratology
Exam question
Analyse how the mise-en-scene is used to create stereotypes in a media product you have studied (12)

The main plot of Dunkirk is a sequence of events that are surrounding world war 2, On a beach in Dunkirk, France British soldiers are stranded and surrounded by enemy German forces. The British government is trying to evacuate the beach however the ships leaving are getting continuously bombed meaning a huge loss of life, The British tactic is to get civilian boats to sail out to Dunkirk to ferry soldiers back to England.

  • TIM O' SULLIVAN ET AL (1998) - All media texts tell us some sort of story, Through careful mediation, media texts offer a way of telling stories about ourselves (as a culture) - these are ideologies.
* The way the media carefully selects production techniques to create a specific meaning.

The Dunkirk ideologies - The wider meanings of Dunkirk include that men are hyper masculine and are the only sex that can be violent and aggressive, this is seen due to all the soldiers seen on screen are men and we only see women in a medical sense as nurses and carers.

  • PAM COOK (1985) - the standard Hollywood narrative structure should have: 
- "Linearity of cause and effect within the overall trajectory of a enigma resolution". 
- A high degree of narrative closure. 
- A fictional world that contains verisimilitude especially governed by spatial and temporal coherence


Dunkirk enigmas - The problems resolved in my film is the evacuation of the soldiers from Dunkirk is achieved thanks to the help of civilian leisure boats, this brings a sense of community to the audience.

  • TZVETAN TODOROV (1977) 
Stage 1.A point of stable equilibrium, 
- Stage 2. This stability is disrupted by some kind of force which creates a state of disequilibrium
- Stage 3. Action directed against the disruption 
- Stage 4. Restoration of a state of new equilibrium 

Dunkirks stages of equilibrium 
- Stage 1. The beach is in a state of disequilibrium as the soldiers want to get home
- Stage 2. The large tanker ships ferrying the soldiers are getting bombed so people are dying trying to get home, and German planes are bombing the beach.
- Stage 3. The civilian boats arrive and pick up the soldiers.
- Stage 4 All the soldiers are home safe in Britain.

  • CLAUDE LEVI-STRAUSS (1958) - Binary opposites, e.g god versus evil.
Binary opposition in Dunkirk  In Dunkirk the two polar opposites that exist in the film are German vs British.

  • VLADIMIR PROPP (1928) - All narratives feature stock characters and that audiences understood stories because of such features.
  1. Villain/Protagonist 
  2. Hero/protagonist 
  3. Helper/supporter (sidekick)
  4. Princess (price for hero), one that is rescued/saved

Dunkirk Characters
  1. Protagonist soldier 
  2. Hero general 
  3. Helper soldier.
  4. Hero civilian sailers.

  • ROLAND BERTHES (1977) - Enigma codes work to keep up setting problems or puzzles for the audience, Action codes work inform the audience in terms of what happening in the next shot/scene.

Dunkirk action codes 
1. First shot                                                                         2. Second Shot






LO3 & 6 genre theory revision

Genre Barry Keith Grant (1995) : All genres have sub-genres, and are devisable by generic elements. Patrick Phillips (1996) : Genre off...