An example of a cross media conglomerate is Comcast, this is because they specialise in creating products in more then one sector, The sector they make media products in include films and television
An example of a cross media conglomerate is ViaCom, this is because they specialise in creating products in more then one sector, The sector they make media products in include music systems and radio
An independent company is Warp Films, this is because they only specialise in producing films, to make their product Four Lions they had to enter into a joint venture with film 4 to provide enough money to create the product.
An independent company is Sumo digital, this is because they only specialise in producing games, to make their game Sonic the Hedgehog games they had to enter into a joint venture with Sony to provide enough money to create the product.
A vertically integrated company is the conglomerate Walt Disney company, this is because it has subsidiaries such as Marvel Studios and ESPN that produce products and subsidiaries such as ABC news and Touchstone studios that can market and distribute products and subsidiaries such as the subsidiary Pixar animation studio films.
A horizontal integrated company is the conglomerate Time Warner this is because it has subsidiaries such as HBO that can market and distribute products. An example of a product they produce is Game of Thrones this is advertised on the CW network which is a subsidiary also owned by Time Warner.
Synergy is when a media product is marketed across a range of platforms to get maximum exposure the house style is similar across all the products marketing. An example of this is the film Venom, this is because it was marketed on social media but also featured on bus adverts and digital billboards.
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