LO2 RECAP

Lo2 Recap

Traditional Advertising includes :

• Posters
• Leaflets 
• Billboards
• Radio Advertising 
• Tv Adverts 
• Newspaper/magazine adverts
• Film trailers

New media and online advertising includes:

• Social media personalisation adverts 
• Digital posters
• Interactive web adverts
• Social media adverts 
• VOD demand adverts 
• Pop up adverts 
• QR codes
• App sponsorship
• Celebrity endorsement 
• Smart television adverts

Distribution - How a product gets to an audience e.g cinema,netflix

Advertising - Promote/marketing 

Technological convergence is when : Technologies that previously were all separate devices are now combined to one device to provide a service e.g a black box 

It has had an impact on advertising because a larger mass audience can be reached quickly and more efficiently.

It has had an impact on distribution because we can now stream and download content from video on demand services such as Netflix or audio services such as Spotify.

Simulcasting is when a television show or radio show is broadcast online at the same time as it airs, e.g sports and news

A black box device is when lots of separate technologies are combined into one portable device and its called a black box due to the black screen.e.g iPhone 

It is linked to the concept of technological convergence as a black box is the product of technological convergence.

Above the line advertising is when a product is advertised to a mass audience using methods that are widely seen, This is a mixture of traditional and new media and includes billboards, film trailers, Newspaper adverts, TV adverts.

Below the line advertising is when a product is advertised in one to one way. It can be to an individual or small audience. This is a mixture of traditional and Digital, e.g Leaflets and flyers, personalised adverts, social media, email shots/texts , recommendations stickers , competitions, road side adverts.

Identify two below the line advertising methods for a media product you have studied,

Below the line advertising is used by Netflix due to them using e-mail shots when they release new film as they encourage their viewers to watch them along with this they also use personalised social media adverts as they show TV show recommendations on platforms such as Instagram. For example after watching Friends I was recommend That 70's show on my Instagram page.

Explain one way that technological convergence has had an impact on the distribution of products. Use examples to support your answer,

Technological convergence has had an impact on the distribution of products as now people can stream and download content off of demand services, before technological convergence audeince members wouldve had to watch a programme live otherwise they had missed the content however now people can use catch up channels such as BBC Iplayer, All 4, but also distribution companies such as Netflix who also produce content as well as distribute. All these video on demand services are allowing a larger mass audience to view content and more easily.

Justify one reason traditional advertising is still used. Give examples from a media product you have studied.

Traditional advertising is still relevant due to it targets an older generation that new media and online advertising doesn't reach due to lack of technological convergence in particular generations e.g 60+, This is why traditional advertisement such as flyers and leaflet are still very effective depending on who your target audience is.