Target audiences
Data Analysis - organisations that analyse audience consumption,
Why audiences enjoy/consume/interact with products
- The top publication read by women is The Sun however the magazine is branded more towards men due to it being read more by men,
- The most popular magazine overall is Take A Break,
- The most popular mens publication is The Sun due to it having the highest male reading records,
- The least popular publication is The Guardian due to it having the lowest reading rating (1190 readers).
The Sun is the most popular national newspaper in the country, it attracts both genders, men are attracted due to its notorious page 3 which shows women not wearing lots of clothes, it also has a huge sport section this also being an attractive quality to men.
For women they are attracted due to the gossip columns and fashion tips also included.
Magazines : Take a break, OK, Radio Times, Nuts, Auto Trader
Newspapers : The Sun, Daily Mail, The Guardian
Nuts magazine is a soft porn magazine which was very popular in the early 2000's however because now there is free content that was covered in Nuts online it doesn't sell as well especially with feminism being a huge movement. These magazines are referred as Lads Mags
The Guardian is a very factual based newspaper and because of this its readers are plummeting because of its outdated content and the information can be found online for free, because its aimed at an ABC1 audience it doesn't appeal to C2DE and this makes the magazine lose a lot of readers.
Because of the internet creating the content for free The Guardian has scaled down to tabloid size to make them more portable and easier to read.
Tabloid - The Sun
Broadsheet - The Times
Target Audience
Another word for this is demographic,
- Gender
- Age
- Social Grade
- Occupation
- Interests/hobbies
- Location
Justify what type of products would be suitable to advertise in two of the print publications from Fig.1.
Publication: The Sun,
Social Grade Social grade is related to the NRS grade and explains the lifestyle and money that you earn, for example an ABC1 demographic would be able to spend their disposable income on luxuries and would have a high paying job such as university professors or doctors.
This is very important in media products as they can use this to advertise products that would be attractive to the target audience for example if its a C2DE audience you would maybe have adverts for takeaway company's such as JustEat.
University challenge = ABC1
X factor = C2DE
Broadcasters Audience Research Board
Time-shifting has become a huge thing due to people having more devices therefore being able to access the programme quicker and easier but also the large amount of servers e.g BBC Player, More 4, ITVhub, Netflix
Publication: The Sun,
Justification : A product that would be advertised in the Sun would be a budget holiday package, due to the high records of C2DE, a holiday plan would appeal to these audiences as a holiday can appeal to both genders and the saving
Social Grade Social grade is related to the NRS grade and explains the lifestyle and money that you earn, for example an ABC1 demographic would be able to spend their disposable income on luxuries and would have a high paying job such as university professors or doctors.
This is very important in media products as they can use this to advertise products that would be attractive to the target audience for example if its a C2DE audience you would maybe have adverts for takeaway company's such as JustEat.
University challenge = ABC1
X factor = C2DE
PAMCo
The published Audience Measurement company ( Formally the NRS, online publishing and print media)
BARB
Broadcasters Audience Research Board
RAJAR
Radio Audience Research Board
MiDIA
Analysis of online music streaming, use of digital technologies, video and sports
Time-shifting
Time-shifting is when a program is watched later than when it is first broadcasted, this is where the term bing watching relates also.
Time-shifting has become a huge thing due to people having more devices therefore being able to access the programme quicker and easier but also the large amount of servers e.g BBC Player, More 4, ITVhub, Netflix
INFOGRAPHIC = A picture with information or statistic
Its important for companies to have information about what shows people time shift as this can allow companies to make more content which appeals to people and make more of this content
Print and Publishing terminology
- Circulation - how many copies purchased
- Readership - how many copies read
- Audience Reach - how many people access/ read/ engage with a product
TV Industry Terminology
- Viewership - how many people watched a programme or broadcast
- DTV - digital television
- Video on Demand Service - catch up or streaming services
Radio Industry Terminology
- Listenership - how many people listen to a radio programme, podcast or particular station
- DAB - digital audio broadcast
- Analogue - non digital broadcast
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